Luxury label Louis Vuitton joined forces with Lisa Armstrong, Fashion Editor of The Times to design the Ultimate Travel Bag for charity.The Travel Bag is made to order and reflects the Louis Vuitton’s know how. In collaboration with Lisa Armstrong, Louis Vuitton has created a travel bag that will be auctioned in aid of CLIC Sargent, a London-based charity benefiting children with cancer.
Last December, Armstrong first presented the idea of creating the ‘ultimate travel item’, something that would ‘lift the travel experience to a higher, more sophisticated, more luxurious level’. Four months later in April 2007, Armstrong and Louis Vuitton met up to discuss things further.
Armstrong comments: “This has been a fascinating and fun project, allowing me to peek inside the Vuitton ateliers in Paris and see how much craft still goes into their made -to -order products. I am thrilled with the results – and with the entire process, which is something journalists don’t often get to see. I hope it will raise a lot for CLIC Sargent.”
The Ultimate Travel Bag will be auctioned via on-line and telephone bidding in December. 100% of the net proceeds will go directly towards helping the children with cancer and leukaemia and their families that the CLIC Sargent looks after. The starting reserve is set at £10000, or about $20500. The Ultimate Travel Bag will be sold to the highest bidder (or, in the event that identical bids are received – to the first of the highest identical bids received).
Image: Louis Vuitton
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