The Brock Lesnar situation with WWE continues to become an interesting story as his contract gets closer to winding down. There is a lot of talk that Lesnar’s price tag might not be enough to justify using him for shows outside of WWE Royal Rumble and WrestleMania.
The WWE Battleground event in July did 31,000 buys on pay-per-view in North America without Lesnar on the show. By comparison, the WWE Night of Champions show in September did 30,000 buys in North America with a Lesnar vs. John Cena main event. Additionally, the worldwide numbers in recent months for shows without Lesnar actually sold more than those with him as part of the card.
The key factor with Lesnar is his price tag. The original plan, which could still be in the works, is for Lesnar to finally lose at WrestleMania 31 to Roman Reigns, making Reigns’ the new face of the company. Part of the issue with that is the concern that it won’t be as meaningful if everyone knows it’s Lesnar’s final match.
There was an expectation at one point in time that WWE would sign Lesnar to a new deal and possibly give him a big babyface run. While it could still happen, it really seems to boil down to whether or not WWE considers his price tag something that’s worth it financially in the end.
As far as Lesnar’s next match, the plan was for him to beat John Cena in January so that the win by Reigns at WrestleMania would look even more impressive. However, if WWE decides that they can’t afford to re-sign Lesnar, then the plans for the Lesnar-Cena match could be changed. The alternative as things stand now would appear to be Cena beating Lesnar, setting up a Cena vs. Reigns match at WrestleMania, which Reigns would win. They could also put the title on Seth Rollins and have Reigns beat him at WrestleMania, however the feeling is that wouldn’t be as meaningful as Reigns beating Lesnar or Cena.
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(Credit: Wrestling Observer Newsletter)