Marc Jacobs will be launching a new women’s perfume this autumn. Called Lola, the new fragrance will complement the designer’s ‘Daisy’ fragrance.
“Where Daisy is more innocent and sweet, Lola is more sensual — the name conjures up a flirtatious, warm spirit,” Jacobs told WWD. “It was the first thing that came to my mind, and I was very insistent with Coty that this had to be the concept. It just felt natural in contrast to Daisy.”
Where Daisy Marc Jacobs — which was launched in 2007 and helped catapult the designer’s fragrance house to worldwide prominence — works its girlish charm, Lola is intended to be the confident and slightly vampy older sister, the designer added.
The distinction was particularly important to Jacobs, who sees fragrance as an integral part of a person’s style. “Fragrance is just as important as accessories, bags and shoes are,” said Jacobs. “Not only does it help set a mood, it’s a luxury you can have no matter what your size or height or wallet. I’m happy to keep offering more choices. I know I like to rotate fragrances depending on my mood.”
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